Today, consumers are increasingly turning to sustainable consumption practices. Between March 2021 and February 2022, European food waste apps saw an increase of 14 million
12 billion dollars, that’s the advertising revenue that TikTok hopes to reach in 2022, which is triple compared to 2021. Indeed, the social app has
Some apps have realised the value of stories, such as the Tele2 app which launched Teletronia, its first in-story game, which increased the amount of
According to Sensor Tower data, $4.6 billion was spent by Europeans users on apps on both stores in Q3 2021, a rise of 21%. European
Do you prefere audio, video or in-app ads ? A study reported by AudioMob shows that 75% of mobile gamers prefer audio ads over other
Are you an expert of ecommerce apps? In Q4 2020, mobile user spending on ecommerce apps grew by 55% and continues expanding this year. In
Following this week with few information about apps trends… As stated by App Annie, consumers have spent over $34 billion on in-app subscriptions and in-game
Did you also feel lost last night? Or did it feel good to disconnect? Yesterday from 12pm, Facebook, Instagram, Whatsapp and Messenger went down due
With COVID, customers have changed the way they consume and social commerce has developed. When buying a product, 88% of consumers prioritise authenticity over any
Do you watch ads when your are on your mobile device ? 63% of the customers watch ads while browsing and only 36% of them
Qu’est-ce que l’A/B Testing et pourquoi faire ? L’A/B Testing est une pratique permettant aux entreprises d’améliorer les performances de leurs actions marketing. Elle permet
1.34 billion dollars… this figure represents the total advertising revenue from Apps with illegal content. A recent study has shown that posting stolen movies or