Today, consumers are increasingly turning to sustainable consumption practices. Between March 2021 and February 2022, European food waste apps saw an increase of 14 million
12 billion dollars, that’s the advertising revenue that TikTok hopes to reach in 2022, which is triple compared to 2021. Indeed, the social app has
The holidays are a particularly interesting time for mobile app usage. While installs of music streaming apps increased by 86% during the holiday season of
Mobile has changed consumer behaviour. A survey of 9,000 people from the US, UK, France, Germany, Australia, Singapore and India showed that two out of
What a move for Take-Two! ! Take-Two Interactive, the world-famous video game publisher, has acquired the mobile game manufacturer: Zynga. The cost of the deal
According to Apptopia, mobile app expert, TikTok, Instagram and Facebook were the top 3 most downloaded apps worldwide in all categories. In the category of
In 2021, following the covid restrictions, retail apps were one of the most coveted app categories. 572 million shopping apps were downloaded, an increase of
Last month, mobile gamers spent $7.1 billion, a 7% increase compared to November 2020, a record for the category. Tencent’s game, PUBG was the most
According to App Annie data, consumers spent 25% more on apps this year and reached $135 billion. On the other hand, downloads increased by 8%
Some apps have realised the value of stories, such as the Tele2 app which launched Teletronia, its first in-story game, which increased the amount of
This year, e-commerce apps have grown globally by 10%, with Shopee leading the way. E-commerce app installs have particularly increased in EMEA (15%), LATAM (11%)
Do you use social casino apps ? According to the Liftoff and GameRefinery reports, during the pandemic, $1 billion was spent on social casino apps