Des consommateurs en faveur des emails et SMS!
D’après une récente étude menée par SendinBlue, l’email et le SMS représentent les deux canaux préférés des consommateurs, loin devant les réseaux sociaux. Leur côté
September 1, 2021
D’après une récente étude menée par SendinBlue, l’email et le SMS représentent les deux canaux préférés des consommateurs, loin devant les réseaux sociaux. Leur côté
La protection de la vie privée est aujourd’hui sous le feu des projecteurs. En effet, les consommateurs sont de plus en plus préoccupés par la
Today, let’s talk about the impact of the Ad Tracking Transparency (ATT) of Apple on Zynga, an American social game developer. The company is currently
Let’s talk about teens privacy… #TikTok #Google With data security at the forefront of the news, Google and TikTok have decided to reassure parents of
Last month, the top 10 gaming apps on the App Store and Google Play have reached over 206 million downloads. Since May, game downloads remain
What’s new in the apps business today? Consumer spending on video and photo apps increased by 34% in the second trimester of 2021 compared to
What do you think if we talk today about the upcoming ios 15 update? The protection of privacy is now in the spotlight. Indeed, consumers
According to AppFigures, with the gradual easing of restrictions, travel app downloads have increased by 86% and is the fastest growing category in the last
Ready to travel again?! The travel sector has been particularly hard hit by the COVID 19 pandemic but business is slowly picking up. Indeed, according
The mobile games economy is still growing. In fact, consumers spent more than $7.3 billion in June 2021 on the two app download platforms Apple
Closing this week with some lifestyle app data! Today we’ll talk about the 30% increase in user spending on lifestyle apps this first quarter 2021,
Since the arrival of iOS 14.5 almost 3 months ago, Marketers were worried about the figures regarding user consent for ad tracking. But in the