Ready to travel again?!

The travel sector has been particularly hard hit by the COVID 19 pandemic but business is slowly picking up. Indeed, according to AdColony data, 69% of consumers say they are likely to travel in 2021. 60% of those users prefer to choose destinations that do not require a negative COVID test or vaccination and 40% want to travel to destinations that require testing.

Consumers are desperate to get back to normal life and are more concerned about value for money than safety.

They are now using their smartphones much more to travel. Some figures show that 63% of them now book their trips via a smartphone, 66% search for destinations, 58% book their accommodation and 53% of vaccinated people have their proof of vaccination on their smartphone.

Source: BusinessofApps